Solution
Takeaways provide readers with a quick understanding of the blog post, saving them time finding content.
Generative AI for the IBM Research blog
Designed and shipped three generative AI features, helping over 90% of readers increase reading comprehension.
My Role
I was the UX Design Intern leading the experience for 14 weeks from discovery and implementation, iterating closely with Design, PM, and Engineering.
I led 20+ interviews to identify key pain points, facilitated design sprints by iterating on prototypes based on user testing to present to 12 stakeholders, and launched three user-centered genAI features.
Goal
IBM Research blog is the main destination with over 100,000 visits per month and 500+ blog posts. Our goal is to leverage the platform to enhance the readers’ experience through generative AI.
Challenge
After interviewing 20 users:
- 18/20 readers had difficulty finding relevant blog posts.
- Researchers struggled to find relevant content inside blog links.
- 50% of readers dropped off halfway, losing engagement.
Opportunity
How might we help readers engage with blog content they are interested in?
Design vision
Allows clients to explore blogs they are interested in and increases retention by showing relevant blogs at the summary level.
Iteration #1
Provides a summary of the link to help readers understand the link without leaving the page. However, the position of the preview required too much eye movement.
Iteration #2
Summary was too long. Readers wanted a quick glance to understand the blog link.
Solution
The link preview highlights the key part of the link summary to help users quickly understand.
North star
Gives users flexibility to ask any questions about the blog, but requires more token costs.
Problem #3
Clients and researchers struggled to discover new blog posts.
Iteration
Side position was distracting to the readers when reading.
Solution
By revealing relevant blogs in between sections, we enhanced discoverability and retention by 90%.
Impact
90%
of clients found the blog summary helpful for finding relevant content faster.
95%
of researchers found link previews helpful for finding relevant content inside blog links.
90%
of readers found related blogs helpful for discovering blog posts they were interested in.
What I’ve learned
Framing the MVP as a starting point drove team buy-in and defined a plan to execute the design vision.
If I had more time
I would explore the C-suite’s problem space to design solutions tailored to their priorities.